S3 Ep. 6 - Who Do You Say I Am?

You have a personal brand whether you know it or not – it’s what makes you tick, what makes you, “you”. In today’s episode called: Who do you say I am, we’re going to discuss the impact your personal brand has on how people perceive who you are. Now, let’s start today’s conversation!

Transcript

Welcome to the True Talk Café Podcast S3 Ep. 6 - Who Do You Say I am?

Show agenda:

Who do people say you are?

Whether you are aware of your own personal brand, or choose to be intentional about investing in it, or not, can have a material impact on your career, your success, and your personal and professional fulfillment.  

But it’s not all about you. And it certainly isn’t about self-promotion or selfies. Personal brand is ultimately about what you can contribute – to something bigger than yourself. It’s the culmination of your unique talent, perspective, knowledge, intuition and ideas that you share for the benefit of others. This is what defines your personal brand.

Questions

• • What is personal branding, and why is it important in today's professional world? 
  • How does one's personal brand differ from their professional reputation?
  • How can individuals align their self-perception with how others perceive them?
    
    

Stress Statistics:

Key statistics highlighting the importance and impact of personal branding:

• • According to a CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 57% have found content on social media that caused them not to hire a candidate.
  • LinkedIn reports that professionals with a strong personal brand are 40% more likely to receive job offers through the platform.
  • A report by Weber Shandwick found that 50% of employees post about their employer online, and 33% of them share positive comments about their workplace. A strong personal brand can positively influence these perceptions and posts.
  • LinkedIn survey revealed that employees who engage in personal branding activities are 27% more likely to be promoted and 25% more likely to receive a raise than those who do not.

Indicators that suggest your personal brand is positively impacting your career:

o    You are being recognized and acknowledged for your expertise and contributions within your industry.
o    You receive invitations to speak at industry conferences, webinars, or participate in panels and podcasts.

Summary

In summary, personal brand is what makes you you. Don’t try to be someone else. In the words of Oscar Wilde, “Be yourself. Everyone else is already taken.” 

 

Conclusion

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